Friday, September 21, 2012

Watch the new Network18 Advertisement - the Red Tag Ad



Watch Network18 rework the old Asha Bhosle number 'Bachke Rehna Re Baba' into a great promo about how Network18 touches your life daily.

The song is from the movie Pukar and it has been used so well to convey their corporate message. Singers are Kishore Kumar and Asha Bhosle. Music is by R D Burman. The movie starred Zeenat Aman, Amitabh Bachchan, Tina Munim and Randhir Kapoor.

Dibakar Banerjee has directed this new piece of communication from Network18 - the Red Tag Ad, Life in your day. The idea is to communicate to the user the various properties that Network18 manages and how at least one of them might be an active part of your life.

It is also Red Tag Ad and the Life in your day Ad.

Film Details                                                                           
Film: Red Tag - Life in your day
Company/Brand: Network18
Ad Agency: Grey Worldwide
Film Director: Dibakar Banerjee
Production Agency: Freshwater Films Pvt. Ltd.
Post Production: Famous Studio
Editor: Ajay Paralkar, Navnita Sen
Music: RD Burman
Re-composed for TVC: Mikey McCleary
Original music copyrights owned by Universal Music Group




Click here for viewing on YouTube


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