The new Network18 Advertisement - the Red Tag Ad: September 2012

The Making of Network18 Ad

For people who liked Network18 ad here's the making video- http://goo.gl/qo9mi.

Really nice behind the scenes, with Interview with Dibakar Banerjee, discussions and meetings with Grey Worldwide, shooting scenes, etc.

Film Details

Film: Red Tag - Life in your day

Company/Brand: Network18

Ad Agency: Grey Worldwide

Film Director: Dibakar Banerjee

Production Agency: Freshwater Films Pvt. Ltd.

Post Production: Famous Studio

Editor: Ajay Paralkar, Navnita Sen

Music: RD Burman

Re-composed for TVC: Mikey McCleary

Original music copyrights owned by Universal Music Group

Network18 Ad

Bollywood Music fans - the Pukar song has been used by Network18 so well to convey their corporate message. Lovely!

http://goo.gl/p1cBW

Kishore Kumar - Asha Bhosle - R D Burman. The movie starred Zeenat Aman, Amitabh Bachchan, Tina Munim and Randhir Kapoor.

The ad film showcases all the sister companies of Network18 such as Comedy Central, First Post, MTV, Homeshop18.com, Better Photography, CNBC-TV18, CNBC Awaaz, Colors, Ibnlive.com, History TV18, VH1, Sonic, Overdrive, Moneycontrol.com, CNN-IBN, Yellow Page, Nick, Forbes, Viacom18 Motion Pictures, Bookmyshow, In.com.

Watch the new Network18 Advertisement - the Red Tag Ad

Watch Network18 rework the old Asha Bhosle number 'Bachke Rehna Re Baba' into a great promo about how Network18 touches your life daily.

The song is from the movie Pukar and it has been used so well to convey their corporate message. Singers are Kishore Kumar and Asha Bhosle. Music is by R D Burman. The movie starred Zeenat Aman, Amitabh Bachchan, Tina Munim and Randhir Kapoor.

Dibakar Banerjee has directed this new piece of communication from Network18 - the Red Tag Ad, Life in your day. The idea is to communicate to the user the various properties that Network18 manages and how at least one of them might be an active part of your life.

It is also Red Tag Ad and the Life in your day Ad.